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Strategic Retail Management Program - SRMP


The Strategic Retail Management Program (SRMP) is an intensive program, designed to enhance leadership in the retail development and management. This programme enables participants to evaluate their own retail strategies, discover newer models from international markets, and explore various challenges that are synonymous with this industry.

With relevant case studies, lectures, and discussions, the programme helps participants gain newer perspectives to stay ahead in a fiercely competitive market.

The program includes an action learning project where participants can directly apply the concepts learnt in the program to their own real-life business problems. Thus the programmes provides a holistic understanding of the retail business and enables participants to lead the in the transforming Nigerian retail industry.

What Participants will gain:

  • By the end of the program, participants will be able to:
  • Analyze retail operations, manage employee engagement and manage inventory.
  • Understand customer behavior in a retail environment.
  • Develop successful sales plans to grow store profitability.
  • Produce a positive shopping experience.
  • Use proper merchandising and promotional strategies to improve sales
  • Enhance performance and customer loyalty. 

Target Audience: Retail Owners, CEOs and Directors

Duration: 2 Months (1 day per week )

Time: 9am - 5pm

Investment Fee: N1,295,000

International Excursion Program (To be arranged separately)


Detail Program Outline